{"id":396,"date":"2022-08-09T10:52:26","date_gmt":"2022-08-09T08:52:26","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/case\/microsoft\/"},"modified":"2024-02-19T10:16:36","modified_gmt":"2024-02-19T09:16:36","slug":"microsoft","status":"publish","type":"case","link":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/microsoft\/","title":{"rendered":"Microsoft"},"content":{"rendered":"\n<p><strong>Kwantumcomputing maatschappelijk relevant maken voor Microsoft<\/strong><br>In het Microsoft Quantum Lab werken onderzoekers aan het bouwen van een quantumcomputer om onge\u00ebvenaarde rekenkracht te cre\u00ebren. Aan Progress Communications de taak om een PR-aanpak te ontwikkelen voor de opening van het Lab.&nbsp;<\/p>\n\n\n\n<p>Omdat het lab de positie van Nederland in de race om quantum computing duidelijk versterkt, hebben we hier een belangrijk nieuwsfeit van gemaakt.&nbsp; We nodigden het land uit om na te denken over hoe &#8216;quantum ready&#8217; het is. Zo werd media ertoe aangezet om dieper in te gaan op het onderwerp en ook uit te leggen wat quantum computing inhoudt en betekent voor onze maatschappij. Zo konden we Microsoft in de schijnwerpers zetten.&nbsp;<\/p>\n\n\n\n<p>Om de journalisten te helpen hun verhalen vorm te geven en tegemoet te komen aan verschillende kennisniveaus, ontwikkelden we 4 verschillende mediaprogramma&#8217;s en boden we interviews aan met meerdere Microsoft-woordvoerders.&nbsp;<\/p>\n\n\n\n<p>Het resultaat: meer dan 60 reportages, waaronder tv, landelijke dagbladen, radio, print en online&nbsp; media.&nbsp; Het positioneren van quantum computing als een economisch relevant thema maakte het interessant voor dagbladen als <a href=\"https:\/\/www.volkskrant.nl\/nieuws-achtergrond\/waarom-microsoft-vol-inzet-op-het-quantumcomputerlab-van-deze-nederlandse-natuurkundige~b578a64d\/\" target=\"_blank\" rel=\"noreferrer noopener\">de Volkskrant<\/a>,<a href=\"https:\/\/www.trouw.nl\/home\/hoe-het-exotische-majorana-deeltje-de-bouw-van-een-quantumcomputer-een-stap-dichterbij-kan-brengen~a4765abf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trouw<\/a>, <a href=\"https:\/\/www.ad.nl\/delft\/mogelijkheden-quantumcomputer-maken-diepe-indruk-op-de-koning~a653c98e\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADVERTENTIE<\/a>,<a href=\"https:\/\/www.telegraaf.nl\/nieuws\/3189160\/deze-computer-gaat-ons-leven-veranderen\" target=\"_blank\" rel=\"noreferrer noopener\">Telegraaf<\/a>, <a href=\"https:\/\/www.nu.nl\/264345\/video\/koning-opent-in-delft-nieuw-laboratorium-voor-supercomputers.html\" target=\"_blank\" rel=\"noreferrer noopener\">NU.nl<\/a>, <a href=\"https:\/\/www.rtl.nl\/video\/da57ab7e-f99a-32b5-904e-ea385a6e2392\/\" target=\"_blank\" rel=\"noreferrer noopener\">RTL Nieuws<\/a>\u202fen <a href=\"https:\/\/www.nporadio1.nl\/nos-radio-1-journaal\/uitzendingen\/657796-2019-02-21\" target=\"_blank\" rel=\"noreferrer noopener\">Radio 1<\/a>. Bovendien werd de opening zelfs in de internationale media behandeld!&nbsp;<\/p>\n\n\n\n<p>Ontdek <a href=\"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a> meer van onze PR-diensten<\/p>\n","protected":false},"template":"","class_list":["post-396","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Kwantumcomputing maatschappelijk relevant maken voor MicrosoftIn het Microsoft Quantum Lab werken onderzoekers aan het bouwen van een quantumcomputer om onge\u00ebvenaarde rekenkracht te cre\u00ebren. Aan Progress Communications de taak om een PR-aanpak te ontwikkelen voor de opening van het Lab.&nbsp; Omdat het lab de positie van Nederland in de race om quantum computing duidelijk versterkt, hebben [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progress.twelvetwentystage.com\/nl\/case\/microsoft\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T09:16:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/case\\\/microsoft\\\/\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/case\\\/microsoft\\\/\",\"name\":\"Microsoft - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\"},\"datePublished\":\"2022-08-09T08:52:26+00:00\",\"dateModified\":\"2024-02-19T09:16:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/case\\\/microsoft\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/case\\\/microsoft\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/case\\\/microsoft\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; Brussels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft - Progress Communications","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Microsoft - Progress Communications","og_description":"Kwantumcomputing maatschappelijk relevant maken voor MicrosoftIn het Microsoft Quantum Lab werken onderzoekers aan het bouwen van een quantumcomputer om onge\u00ebvenaarde rekenkracht te cre\u00ebren. 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