{"id":397,"date":"2022-08-08T10:54:34","date_gmt":"2022-08-08T08:54:34","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/case\/boeing\/"},"modified":"2024-02-19T09:09:23","modified_gmt":"2024-02-19T08:09:23","slug":"boeing","status":"publish","type":"case","link":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/boeing\/","title":{"rendered":"Boeing"},"content":{"rendered":"\n<p><strong>Aantonen van de lokale maatschappelijke en economische voetafdruk van Boeing in Nederland<\/strong><br>We definieerden de belangrijkste doelgroepen, belangrijkste onderwerpen en momenten in het jaar. \u00a0<br>\u00a0<br>In dit jaarplan zorgden we ervoor dat de doelgroepen worden ge\u00efnformeerd over de economische impact van Boeing op Nederland en het belang van STEM en diversiteit. Dit deden we door interviews met de managing director op te zetten, een &#8216;open office day&#8217; te organiseren op het kantoor in Amsterdam, deel te nemen aan de Amsterdam Drone Week en samen te werken met bijvoorbeeld National Geographic aan een serie over Mars. \u00a0<br>\u00a0<br><strong>Resultaten<\/strong><br>In totaal verschenen er 900 artikelen over Boeing, waarvan er 250 het directe resultaat waren van onze lokale communicatie. Met interviews van De Telegraaf, Opzij, BNR en het FD en spin-offs in andere media wisten we bijna 70% van de Nederlandse bevolking te bereiken. <\/p>\n\n\n\n<p>Het succes van onze campagne bleef niet onopgemerkt en we stonden in de finale voor een SABRE EMEA Award in de categorie Executive Communications.\u00a0<\/p>\n","protected":false},"template":"","class_list":["post-397","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boeing - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boeing - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Aantonen van de lokale maatschappelijke en economische voetafdruk van Boeing in NederlandWe definieerden de belangrijkste doelgroepen, belangrijkste onderwerpen en momenten in het jaar. \u00a0\u00a0In dit jaarplan zorgden we ervoor dat de doelgroepen worden ge\u00efnformeerd over de economische impact van Boeing op Nederland en het belang van STEM en diversiteit. 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