{"id":398,"date":"2022-08-07T17:35:42","date_gmt":"2022-08-07T15:35:42","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/case\/avm\/"},"modified":"2024-02-19T08:33:47","modified_gmt":"2024-02-19T07:33:47","slug":"avm","status":"publish","type":"case","link":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/","title":{"rendered":"AVM"},"content":{"rendered":"\n<p><strong>AVM in de gaming community krijgen<\/strong><br>Om de naamsbekendheid onder gamers te vergroten, adviseerden we om met de FRITZ!Box (het routermerk van AVM) een stand op Firstlook, een populair game-evenement te bemannen. Daarbij ondersteunden we tevens met het genereren van traffic naar hun stand. Om ervoor te zorgen dat gamers de AVM-stand op Firstlook bezochten, ontwikkelde Progress een social media- en contentcampagne om niet alleen bezoekers aan te trekken, maar ook een gamerfanbase op Facebook op te bouwen en verkopen te genereren.\u00a0<\/p>\n\n\n\n<p><strong>Aanpak<\/strong><br>Een gefaseerde aanpak gericht op en retargeting van een specifiek gamingpubliek deed de truc. We produceerden een <a href=\"https:\/\/www.facebook.com\/watch\/?v=231195584416883\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>\u202fmet zeer herkenbare gamefrustraties gekoppeld aan een slechte internetverbinding. Kijkers werden opnieuw getarget met een tweede video die we produceerden. Tot slot <a href=\"https:\/\/www.facebook.com\/fritzboxnederlands\/posts\/2153831311367128?__xts__%5b0%5d=68.ARDeVJNgVGNtnjwINhanJt0PgUGCd4aRndF73AFrFTBM6QDmkGmrq2cGQAP_MmKVL1FdzrH6vlSTuR5G8QvVMlWwn2fag4jicYqyeKHHt5zzZBaVdBRs-ZirH7VIbryxd7Ibv1v_4HPn13AwfoL2AHc2hS9ll4G_9FPQ7mycMhNueXmTIqqW-Ht_dvJYcZLsX66nAJyrnFIO-O_yynBnE4TqWM2wVU3SQP6CQPTox5adr48e0iQ&amp;__tn__=-UC-R\" target=\"_blank\" rel=\"noreferrer noopener\">werden carrouselverkoopberichten<\/a> met een kortingscode gepromoot voor kijkers van beide video&#8217;s.&nbsp;<\/p>\n\n\n\n<p><strong>Resultaten<\/strong><br>Onze aanpak was zeer succesvol: meer dan 500 mensen bezochten de AVM-stand. Met 100 van deze bezoekers zijn diepgaande gesprekken gevoerd. Online bestond de groep gamers die we konden retargeten uit 68.000 mensen. Veel mensen tagden vrienden in een totaal van 217 reacties, wat leidde tot een snel groeiend aantal views en 433 gebruikers die op de kortingscode klikten.&nbsp;<\/p>\n","protected":false},"template":"","class_list":["post-398","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVM - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVM - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"AVM in de gaming community krijgenOm de naamsbekendheid onder gamers te vergroten, adviseerden we om met de FRITZ!Box (het routermerk van AVM) een stand op Firstlook, een populair game-evenement te bemannen. 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Om ervoor te zorgen dat gamers de AVM-stand op Firstlook bezochten, ontwikkelde [&hellip;]","og_url":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/","og_site_name":"Progress Communications","article_modified_time":"2024-02-19T07:33:47+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/","url":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/","name":"AVM - Progress Communications","isPartOf":{"@id":"https:\/\/progress.twelvetwentystage.com\/#website"},"datePublished":"2022-08-07T15:35:42+00:00","dateModified":"2024-02-19T07:33:47+00:00","breadcrumb":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/case\/avm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/progress.twelvetwentystage.com\/nl\/"},{"@type":"ListItem","position":2,"name":"AVM"}]},{"@type":"WebSite","@id":"https:\/\/progress.twelvetwentystage.com\/#website","url":"https:\/\/progress.twelvetwentystage.com\/","name":"Progress Communications","description":"Benelux PR agency in Amsterdam &amp; Brussels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/progress.twelvetwentystage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"}]}},"_links":{"self":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/case\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/media?parent=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}