{"id":377,"date":"2022-08-03T14:17:52","date_gmt":"2022-08-03T12:17:52","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/pr\/"},"modified":"2026-02-19T10:34:40","modified_gmt":"2026-02-19T09:34:40","slug":"pr","status":"publish","type":"page","link":"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/pr\/","title":{"rendered":"PR"},"content":{"rendered":"\n
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Omdat we lokaal gevestigd zijn, hebben we een uitgebreid netwerk en kennen we de journalisten en media in Belgi\u00eb, Nederland en Luxemburg goed. Onze verschillende monitoring & social listening tools geven ons inzicht in wat er speelt, zodat we snel kunnen (re)acteren om maximale impact te genereren.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>
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De output van al onze PR- en marketingactiviteiten moet hetzelfde zijn: we bouwen aan het imago van je bedrijf en werken aan een toename van het aantal mensen dat gebruik maakt van de diensten of producten ervan. We gaan in gesprek met de media om (positief) over jouw merk te praten.<\/span><\/p>
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Bekijk bijvoorbeeld onze Microsoft<\/a> of Huawei<\/a> referentiecase.<\/span>\u00a0<\/span><\/p>
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Wat levert PR concreet op voor technologiegedreven organisaties?\r\n<\/p>\n <\/div>\n

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PR draagt bij aan zichtbaarheid, geloofwaardigheid en een sterke reputatie. Het helpt organisaties om hun positie in de markt te versterken en structureel aanwezig te zijn in het publieke en professionele debat.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Werken jullie alleen met grote internationale merken?<\/p>\n <\/div>\n

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Nee. Wij werken zowel met internationale technologiebedrijven als met scale-ups en innovatieve challengers. Onze kracht ligt in het bouwen van geloofwaardigheid in de Benelux-markt, waarbij we complexe innovaties vertalen naar heldere verhalen voor journalisten, influencers en stakeholders. Of het nu gaat om een wereldwijde speler bent of een snelgroeiende tech scale-up: we ontwikkelen een marketing en communicatie-strategie die past bij de groeifase van jouw bedrijf.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Waarom kiezen technologiebedrijven in de Benelux voor Progress Communications?\r\n<\/p>\n <\/div>\n

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B2B als B2C technologiebedrijven kiezen voor ons omdat wij meer dan 25 jaar ervaring hebben in tech-PR; diepgewortelde mediarelaties hebben in Nederland, Belgi\u00eb en Luxemburg; complexe technologie begrijpelijk maken voor elke doelgroep, strategisch meedenken op C-level en omdat wij actief zijn op het vlak van PR \u00e9n (digitale) marketing. We combineren inhoudelijke kennis van technologie met een proactieve, resultaatgerichte aanpak.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe meten jullie het succes van PR- en marcomactiviteiten?<\/p>\n <\/div>\n

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We meten succes op basis van share of voice, kwaliteit van plaatsing, thought leadership-impact, bereik, media-aandacht, CPC, CPM, zichtbaarheid en betrokkenheid. En we kijken naar zichtbaarheid binnen AI-gedreven zoekresultaten (GEO-monitoring). Deze inzichten combineren we met data uit digitale dashboards om resultaten te volgen en waar nodig bij te sturen.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe start een samenwerking met Progress Communications?<\/p>\n <\/div>\n

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Een samenwerking start met een inhoudelijke kennismaking waarin we doelen, context en verwachtingen bespreken. Daarna ontwikkelen we een onderbouwde strategie waarin we positionering, doelgroep, kanalen en meetbare impact scherp defini\u00ebren.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-377","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPR - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR - Progress Communications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T09:34:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/what-we-do\\\/pr\\\/\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/what-we-do\\\/pr\\\/\",\"name\":\"PR - 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