{"id":6030,"date":"2024-02-13T10:51:20","date_gmt":"2024-02-13T09:51:20","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/?page_id=6030"},"modified":"2026-02-19T10:41:37","modified_gmt":"2026-02-19T09:41:37","slug":"relaties-met-de-media","status":"publish","type":"page","link":"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/relaties-met-de-media\/","title":{"rendered":"Media Relaties"},"content":{"rendered":"\n<p>Het proactief onderhouden van mediarelaties is een van onze kerntaken. Sinds 2002 hebben we vanuit onze lokale kantoren in Amsterdam en Antwerpen een groot medianetwerk opgebouwd met meer dan 12.000 verschillende media, journalisten en influencers. We weten wat hen bezighoudt en hoe we hun nieuwsgierigheid naar je merk en producten aanwakkeren. Onze verschillende monitoring &amp; social listening tools geven ons inzicht in wat er speelt in de markt en in de maatschappij, zodat we snel kunnen (re)ageren om maximale impact te genereren.<\/p>\n\n\n\n<p>Bekijk <a href=\"https:\/\/progress.twelvetwentystage.com\/nl\/case\/irobot\/\">hier<\/a> onze B2C iRobot case of <a href=\"https:\/\/progress.twelvetwentystage.com\/nl\/case\/ntt\/\">B2B NTT case<\/a> voor voorbeelden van ons werk.&nbsp;<\/p>\n\n\n\n    <div class=\"block single-image \" data-name=\"Single image\" id=\"block_3430e6d7f4598ee7f19f98104bc8ccc5\">\n        <div class=\"image\">\n                    <img decoding=\"async\" class=\"\" alt=\"case-microsoft-koning\" src=\"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2022\/08\/case-Microsoft-koning.jpg\" \/>\n                <div class=\"circle\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"291.773\" height=\"266.548\" viewBox=\"0 0 291.773 266.548\">\n\t<path id=\"pc_beeldelement\" d=\"M128.457,291.773C42.237,291.773,0,236.882,0,149.448,0,55.868,62.343,0,138.021,0S266.548,45.184,266.548,141.906c0,93.3-61.506,149.867-138.091,149.867\" transform=\"translate(0 266.548) rotate(-90)\" \/>\n<\/svg>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"block trigger-in-view block-faq\" data-name=\"FAQ\" id=\"block_533fade1eb4ce443589d851447efeb9a\">\n    <div class=\"faq\">\n        <div class=\"container\">\n            <div class=\"title-wrapper\">\n                <p class=\"title\">\n                    Frequently <br>asked questions                <\/p>\n                <span class=\"circle\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"291.773\" height=\"266.548\" viewBox=\"0 0 291.773 266.548\">\n\t<path id=\"pc_beeldelement\" d=\"M128.457,291.773C42.237,291.773,0,236.882,0,149.448,0,55.868,62.343,0,138.021,0S266.548,45.184,266.548,141.906c0,93.3-61.506,149.867-138.091,149.867\" transform=\"translate(0 266.548) rotate(-90)\" \/>\n<\/svg>\n                <\/span>\n            <\/div>\n\n            <div class=\"question-wrapper\">\n                                    <div class=\"question-container \">\n                        <div class=\"question\">\n                           <div class=\"button-dropdown\">\n                               <div class=\"plus\"><\/div>\n                           <\/div>\n                            <p class=\"question-text\">Hoe zorgen jullie dat PR-verhalen de juiste doelgroepen bereiken?\r\n<\/p>\n                        <\/div>\n                        <div class=\"answer\">\n                            <div class=\"answer-wrapper block-text-content\">\n                                <p><span style=\"font-weight: 400;\">We combineren mediarelaties met inzicht in de doelgroepen en een distributiestrategie. Door samen te werken met journalisten, redacteuren en influencers, en digitale en AI-gedreven kanalen te gebruiken, zorgen we dat verhalen worden opgepikt op relevante plekken.<\/span><\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"question-container \">\n                        <div class=\"question\">\n                           <div class=\"button-dropdown\">\n                               <div class=\"plus\"><\/div>\n                           <\/div>\n                            <p class=\"question-text\">Hoe vertalen jullie complexe technologie en innovatie naar begrijpelijke verhalen?<\/p>\n                        <\/div>\n                        <div class=\"answer\">\n                            <div class=\"answer-wrapper block-text-content\">\n                                <p><span style=\"font-weight: 400;\">We focussen op betekenis en toepassing van technologie in het dagelijks leven. Door context te bieden, maken we verhalen die begrijpelijk en overtuigend zijn voor media, beslissers, consumenten en andere doelgroepen, zonder de inhoud teveel te versimpelen voor de hardcore IT media.<\/span><\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"question-container \">\n                        <div class=\"question\">\n                           <div class=\"button-dropdown\">\n                               <div class=\"plus\"><\/div>\n                           <\/div>\n                            <p class=\"question-text\">Wat leveren mediarelaties concreet op voor technologiegedreven organisaties?<\/p>\n                        <\/div>\n                        <div class=\"answer\">\n                            <div class=\"answer-wrapper block-text-content\">\n                                <p><span style=\"font-weight: 400;\">Mediarelaties dragen bij aan zichtbaarheid, geloofwaardigheid en een sterke reputatie. Het helpt organisaties om hun positie in de markt te versterken en structureel aanwezig te zijn in het publieke en professionele debat.<\/span><\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Het proactief onderhouden van mediarelaties is een van onze kerntaken. Sinds 2002 hebben we vanuit onze lokale kantoren in Amsterdam en Antwerpen een groot medianetwerk opgebouwd met meer dan 12.000 verschillende media, journalisten en influencers. We weten wat hen bezighoudt en hoe we hun nieuwsgierigheid naar je merk en producten aanwakkeren. Onze verschillende monitoring &amp; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6030","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Relaties - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Relaties - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Het proactief onderhouden van mediarelaties is een van onze kerntaken. Sinds 2002 hebben we vanuit onze lokale kantoren in Amsterdam en Antwerpen een groot medianetwerk opgebouwd met meer dan 12.000 verschillende media, journalisten en influencers. We weten wat hen bezighoudt en hoe we hun nieuwsgierigheid naar je merk en producten aanwakkeren. 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