{"id":6048,"date":"2024-02-16T10:30:50","date_gmt":"2024-02-16T09:30:50","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/?page_id=6048"},"modified":"2026-02-19T10:45:07","modified_gmt":"2026-02-19T09:45:07","slug":"content","status":"publish","type":"page","link":"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\n

We werken met een intern contentteam en met een breed scala aan contentpartners om expertise te garanderen in elke branche en voor elk contentformaat, waaronder persberichten, blogs, LinkedIn-content, bylined artikelen, casestudy’s, grafisch ontwerp, nieuwsbrieven, video’s, opinieartikelen, infographics, websitetekst, display-campagnes, whitepapers, expertartikelen of Google Ads. <\/p>\n\n\n\n

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Wat verstaan jullie onder contentmarketing voor technologiebedrijven?<\/p>\n <\/div>\n

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Contentmarketing voor technologiebedrijven zien wij als het ontwikkelen van strategische, inhoudelijk sterke content die complexe innovaties vertaalt naar heldere en overtuigende verhalen. Wij cre\u00ebren onder andere blogs, whitepapers, opiniestukken, video’s, social media campagnes,\u00a0 klantcases en executive thought leadership die aansluiten bij de informatiebehoefte van decision makers in sectoren zoals AI, cloud, cybersecurity, consumentenelektronica, energie en telecom.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe zorgt content voor meer zichtbaarheid in AI en LLM\u2019s?\r\n<\/p>\n <\/div>\n

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Tegenwoordig gaat vindbaarheid gaat verder dan alleen SEO. AI-systemen en Large Language Models (LLM\u2019s) selecteren content op basis van autoriteit, duidelijkheid en inhoudelijke relevantie. Waar mogelijk ontwikkelen wij content volgens de principes van Generative Engine Optimisation (GEO). Denk dan aan heldere structuur en context; expliciete beantwoording van veelgestelde vragen, consistente merkpositionering en inhoudelijke diepgang. Zo vergroten we de kans dat een merk wordt geciteerd of genoemd in AI-gegenereerde antwoorden.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Welke soorten content ontwikkelen jullie?<\/p>\n <\/div>\n

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Wij ontwikkelen onder andere:<\/span><\/h3>\n
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  • Blogs en kennisartikelen<\/span><\/li>\n
  • Social media posts (tekst, beeld, video)<\/span><\/li>\n
  • Video content en webinars<\/span><\/li>\n
  • Whitepapers en e-books<\/span><\/li>\n
  • Thought leadership artikelen voor executives<\/span><\/li>\n
  • Opiniebijdragen voor media<\/span><\/li>\n
  • Klantcases en succesverhalen<\/span><\/li>\n
  • Websitecontent en FAQ-structuren<\/span><\/li>\n
  • Campagnecontent voor earned en owned kanalen<\/span><\/li>\n<\/ul>\n

    Alle content wordt afgestemd op doelgroep, sector en fase in de buyer journey.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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    Hoe verschilt jullie contentaanpak van traditionele copywriting?<\/p>\n <\/div>\n

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    Traditionele copywriting richt zich vaak op losse teksten. Onze aanpak is strategisch en ge\u00efntegreerd. Wij starten altijd met positionering:<\/span><\/h3>\n
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    • Wat is het unieke verhaal van de organisatie?<\/span><\/li>\n
    • Welke thema\u2019s versterken autoriteit?<\/span><\/li>\n
    • Welke vragen stellen de doelgroepen van de organisatie daadwerkelijk?<\/span><\/li>\n<\/ul>\n

      Vanuit die basis ontwikkelen we consistente content die PR, marketing en sales ondersteunt en die duurzaam bijdraagt aan merkautoriteit.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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      Hoe draagt content bij aan leadgeneratie in B2B-markten?<\/p>\n <\/div>\n

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      In B2B-technologiemarkten begint het koopproces vaak met informatievergaring. Relevante en inhoudelijk sterke content positioneert een organisatie als expert en vergroot vertrouwen bij decision makers. Door thought leadership, sectorgerichte inzichten en praktijkcases te combineren, ondersteunen wij zowel reputatieopbouw als commerci\u00eble doelstellingen. Content werkt daarbij als een strategische bouwsteen binnen een bredere PR- en marketingaanpak.<\/span><\/h3>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      We werken met een intern contentteam en met een breed scala aan contentpartners om expertise te garanderen in elke branche en voor elk contentformaat, waaronder persberichten, blogs, LinkedIn-content, bylined artikelen, casestudy’s, grafisch ontwerp, nieuwsbrieven, video’s, opinieartikelen, infographics, websitetekst, display-campagnes, whitepapers, expertartikelen of Google Ads. <\/p>\n","protected":false},"author":4,"featured_media":0,"parent":375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6048","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nContent - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"We werken met een intern contentteam en met een breed scala aan contentpartners om expertise te garanderen in elke branche en voor elk contentformaat, waaronder persberichten, blogs, LinkedIn-content, bylined artikelen, casestudy’s, grafisch ontwerp, nieuwsbrieven, video’s, opinieartikelen, infographics, websitetekst, display-campagnes, whitepapers, expertartikelen of Google Ads. \" \/>\n<meta property=\"og:url\" content=\"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/content\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T09:45:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/what-we-do\\\/content\\\/\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/what-we-do\\\/content\\\/\",\"name\":\"Content - 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