{"id":6064,"date":"2024-02-16T11:05:13","date_gmt":"2024-02-16T10:05:13","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/?page_id=6064"},"modified":"2026-02-19T10:36:57","modified_gmt":"2026-02-19T09:36:57","slug":"digitale-marketing","status":"publish","type":"page","link":"https:\/\/progress.twelvetwentystage.com\/nl\/what-we-do\/digitale-marketing\/","title":{"rendered":"Digitale Marketing"},"content":{"rendered":"\n

Onze digitale in-house experts weten alles van media inkoop, Google analytics, Facebook, Instagram, LinkedIn en andere mediapartners. Voortbouwend op onze erfenis van PR en storytelling, cre\u00ebert onze benadering van digitale marketing betekenisvolle verbindingen die betrokkenheid stimuleren, actie inspireren en echte zakelijke impact hebben. <\/p>\n\n\n\n

Bekijk bijvoorbeeld onze PPDS case hier<\/a>.<\/p>\n\n\n\n

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\n Frequently
asked questions <\/p>\n \n \n\t\n<\/svg>\n <\/span>\n <\/div>\n\n

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Wat verstaan jullie onder digital PR?<\/p>\n <\/div>\n

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Digital PR is het verbinden van PR, content en digitale kanalen. Het richt zich op zichtbaarheid en geloofwaardigheid via online media, platforms en AI-gedreven zoekomgevingen, als aanvulling op traditionele mediarelaties.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe ziet een PR- en marcomtraject bij Progress Communications eruit?<\/p>\n <\/div>\n

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Een traject begint met het scherp krijgen van de boodschap, doelgroepen en actualiteit. Op basis daarvan ontwikkelen we een PR- en contentaanpak die aansluit bij doelgroep-interesse en communicatiedoelen. Tijdens de uitvoering monitoren en optimaliseren we voortgang en resultaten continu.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe meten jullie het succes van PR- en marcomactiviteiten?<\/p>\n <\/div>\n

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We meten succes op basis van share of voice, kwaliteit van plaatsing, thought leadership-impact, bereik, media-aandacht, CPC, CPM, zichtbaarheid en betrokkenheid. En we kijken naar zichtbaarheid binnen AI-gedreven zoekresultaten (GEO-monitoring). Deze inzichten combineren we met data uit digitale dashboards om resultaten te volgen en waar nodig bij te sturen.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe helpt digitale marketing technologiebedrijven om meetbare groei te realiseren?<\/p>\n <\/div>\n

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Met digitale marketing genereren we gericht zichtbaarheid, leads en conversies via kanalen zoals LinkedIn, Google Ads, META en e-mailmarketing. We combineren performance marketing met strategische content en PR, zodat niet alleen bereik ontstaat, maar kwalitatieve interactie met de juiste doelgroepen in Nederland en Belgi\u00eb. We sturen op meetbare KPI\u2019s zoals leadkwaliteit, cost-per-lead en conversieratio\u2019s, zodat marketing aantoonbaar bijdraagt aan commerci\u00eble groei.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Hoe combineren jullie digitale marketing met PR en content?<\/p>\n <\/div>\n

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Digitale marketing staat bij ons niet op zichzelf. Wij integreren paid, owned en earned media in \u00e9\u00e9n samenhangende strategie.<\/span><\/h3>\n

Dat betekent dat we:<\/span><\/p>\n

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  • PR-verhalen versterken met gerichte campagnes<\/span><\/li>\n
  • Thought leadership verspreiden via social en advertising<\/span><\/li>\n
  • Content optimaliseren voor SEO \u00e9n Generative Engine Optimisation (GEO)<\/span><\/li>\n
  • Data gebruiken om campagnes continu te verbeteren<\/span><\/li>\n<\/ul>\n

    Zo ontstaat een ge\u00efntegreerde aanpak waarbij zichtbaarheid, reputatie en performance elkaar versterken.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Onze digitale in-house experts weten alles van media inkoop, Google analytics, Facebook, Instagram, LinkedIn en andere mediapartners. Voortbouwend op onze erfenis van PR en storytelling, cre\u00ebert onze benadering van digitale marketing betekenisvolle verbindingen die betrokkenheid stimuleren, actie inspireren en echte zakelijke impact hebben. Bekijk bijvoorbeeld onze PPDS case hier.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6064","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDigitale Marketing - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Marketing - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Onze digitale in-house experts weten alles van media inkoop, Google analytics, Facebook, Instagram, LinkedIn en andere mediapartners. 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