{"id":402,"date":"2013-06-11T10:18:00","date_gmt":"2013-06-11T08:18:00","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/the-art-of-storytelling\/"},"modified":"2023-10-19T13:24:56","modified_gmt":"2023-10-19T11:24:56","slug":"the-art-of-storytelling","status":"publish","type":"post","link":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/the-art-of-storytelling\/","title":{"rendered":"The Art of Storytelling"},"content":{"rendered":"<p><em>\u201cToen ik vijftien was, verhuisde mijn moeder naar US om geld te kunnen verdienen. Ik bleef achter in Colombia om mijn droom als professioneel danser na te jagen. Mijn moeder belde me vaak om te horen of alles goed ging en of ik wel voldoende eet. Ik heb haar nooit durven zeggen dat mijn dagelijkse maaltijd uit slechts \u00e9\u00e9n banaan en \u00e9\u00e9n glas melk bestond. En ook vandaag is honger nog steeds het grootste probleem in deze wereld.\u201d<\/em><\/p>\n<p>Dit zijn de woorden van Beto Perez, de bedenker van Zumba Fitness, die ik enkele weken geleden ontmoette tijdens de Zumba Fitness Conference in Lille. Daar lanceerde Zumba Fitness de Great Calorie Drive, een actie tegen wereldhonger. De conferentie wordt bijgewoond door Zumba Instructeurs vanuit heel Europa. Beto Perez is voor hen een ware held en met zo\u2019n verhaal heeft hij ieders aandacht te pakken.<\/p>\n<p>Een goed verhaal brengt de boodschap zoveel krachtiger over. Er zijn tal van voorbeelden van merken die het \u2018verhalen vertellen\u2019 uitstekend in de vingers hebben.<\/p>\n<p>Corporate storytelling is dan ook een grote succesfactor om de juiste boodschap aan je doelgroep over te brengen. Als communicatie consultants, helpen wij onze klanten hun verhaal te brengen op een manier waardoor de boodschap in de hoofden van de doelgroep blijven hangen. Storytelling is de perfecte manier om je doelgroep te verbinden met je bedrijf of merk.<\/p>\n<p>Wat maakt nu een sterk verhaal? Eerst en vooral moet je verhaal een duidelijke betekenis hebben, zodat je doelgroep op het einde duidelijk weet <em>waarom<\/em> je dit verhaal brengt. Een verhaal heeft een opbouw met een sterk begin en heeft <em>structuur<\/em>. Het mag niet te veel uitwijken naar irrelevante details wil je de aandacht blijven vasthouden. En waar een verhaal helemaal mee valt of staat is de manier <em>waarop<\/em> je het verhaal vertelt. Het enthousiasme, de toon, de zaken die je benadrukt, humor, expressie,\u2026 als dit klopt met het verhaal, dan word je ook geloofd en heb je je publiek mee.<\/p>\n<p>Als je nu je eigen bedrijf of merk waarvoor je werkt als voorbeeld neemt, wat is dan <em>jouw<\/em> verhaal?<\/p>\n<p>Siska<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cToen ik vijftien was, verhuisde mijn moeder naar US om geld te kunnen verdienen. Ik bleef achter in Colombia om mijn droom als professioneel danser na te jagen. Mijn moeder belde me vaak om te horen of alles goed ging en of ik wel voldoende eet. Ik heb haar nooit durven zeggen dat mijn dagelijkse [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"class_list":["post-402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Art of Storytelling - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Storytelling - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"\u201cToen ik vijftien was, verhuisde mijn moeder naar US om geld te kunnen verdienen. 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Ik heb haar nooit durven zeggen dat mijn dagelijkse [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/the-art-of-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-11T08:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T11:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/storytelling-wordle-resized-600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/\"},\"author\":{\"name\":\"stella\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\"},\"headline\":\"The Art of Storytelling\",\"datePublished\":\"2013-06-11T08:18:00+00:00\",\"dateModified\":\"2023-10-19T11:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/\"},\"wordCount\":352,\"image\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/storytelling-wordle-resized-600.jpg\",\"articleSection\":[\"Blog (NL)\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/\",\"name\":\"The Art of Storytelling - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/storytelling-wordle-resized-600.jpg\",\"datePublished\":\"2013-06-11T08:18:00+00:00\",\"dateModified\":\"2023-10-19T11:24:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/storytelling-wordle-resized-600.jpg\",\"contentUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/storytelling-wordle-resized-600.jpg\",\"width\":500,\"height\":309},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/the-art-of-storytelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Art of Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam &amp; 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