{"id":4953,"date":"2013-05-05T09:43:00","date_gmt":"2013-05-05T07:43:00","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/dites-le-avec-un-evenement\/"},"modified":"2023-10-19T13:34:47","modified_gmt":"2023-10-19T11:34:47","slug":"dites-le-avec-un-evenement","status":"publish","type":"post","link":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/dites-le-avec-un-evenement\/","title":{"rendered":"Dites-le avec un \u00e9v\u00e9nement"},"content":{"rendered":"

\u00c0 l\u2019occasion du lancement des smartphones Nokia Lumia<\/a>, nous avons organis\u00e9 un \u00e9v\u00e9nement de pr\u00e9sentation pour la presse du Benelux\u00a0! Ces appareils disposent d\u2019un \u00e9cran tactile ultrasensible qui peut \u00eatre utilis\u00e9 m\u00eame avec des gants. Cette caract\u00e9ristique unique sur le march\u00e9 nous a rapidement inspir\u00e9s, d\u2019autant plus que l\u2019\u00e9v\u00e9nement avait lieu \u00e0 Bruxelles et Amsterdam juste avant les f\u00eates de fin d\u2019ann\u00e9e. Les journalistes ont re\u00e7u une carte d\u2019invitation imprim\u00e9e \u00e0 leur nom, au d\u00e9cor hivernal, qui les conviait \u00e0 assister \u00e0 la pr\u00e9sentation des appareils. Nous avons joint une paire de gants d\u2019hiver noirs ainsi qu\u2019une carte qui montrait \u00ab\u00a0cinq choses incroyables\u00a0\u00bb qu\u2019ils peuvent faire avec les nouveaux Lumia tout en portant leurs gants. Pour rester dans l\u2019ambiance des F\u00eates, nous avons choisi le Zuidpool<\/a> \u00e0 Amsterdam et le Chalet Robinson<\/a> \u00e0 Bruxelles pour organiser l\u2019\u00e9v\u00e9nement. Nous avons invit\u00e9 un expert de Nokia Corporate, qui a parl\u00e9 succinctement mais avec enthousiasme des fonctions innovantes de l\u2019appareil photo des deux smartphones. Nous avons pr\u00e9vu en conclusion une animation avec la \u00ab\u00a0Black Box\u00a0\u00bb de Nokia, qui a permis aux visiteurs de soumettre les appareils \u00e0 un test approfondi. Les deux \u00e9v\u00e9nements ont \u00e9t\u00e9 couronn\u00e9s de succ\u00e8s, puisque 40 journalistes se sont d\u00e9plac\u00e9s \u00e0 Amsterdam et plus de 20 \u00e0 Bruxelles\u00a0! Pour cl\u00f4turer l\u2019\u00e9v\u00e9nement avec faste, chacun a re\u00e7u un colis en cadeau, qui contenait un appareil de test et un mini-sapin de No\u00ebl. Des \u00e9v\u00e9nements de ce genre suscitent toujours de chouettes r\u00e9actions, beaucoup d\u2019int\u00e9r\u00eat et d\u2019interactivit\u00e9, et il est surtout agr\u00e9able d\u2019entendre un journaliste nous remercier personnellement pour \u00ab\u00a0un \u00e9v\u00e9nement une fois de plus bien organis\u00e9 et int\u00e9ressant\u00a0\u00bb\u00a0!<\/p>\n

Mais nous montons aussi des projets pour des entreprises un peu diff\u00e9rentes des autres, comme l\u2019assureur obs\u00e8ques Nuvema. Comment l\u2019aider \u00e0 attirer l\u2019attention des m\u00e9dias sur le Parcours de Corbillards Nuvema, une tentative de battre le record du plus long cort\u00e8ge de corbillards\u00a0? Apr\u00e8s une s\u00e9rie de discussions, nous avons \u00e9tabli ensemble un plan visant \u00e0 envoyer des communiqu\u00e9s de presse au nom de l\u2019entreprise et des autres entreprises de pompes fun\u00e8bres participantes, nous avons r\u00e9dig\u00e9 des Q&R, planifi\u00e9 des interviews, organis\u00e9 des briefing et des pr\u00e9parations pour les interviews, et bien s\u00fbr invit\u00e9 la presse \u00e9crite, t\u00e9l\u00e9vis\u00e9e et les photographes. Le r\u00e9sultat\u00a0: Emile de Jong, le directeur g\u00e9n\u00e9ral de Nuvema, a \u00e9t\u00e9 interview\u00e9 de nombreuses fois \u00e0 la radio et plus de 125 articles ont paru. Il faut dire que ce n\u2019est pas tous les jours qu\u2019un cort\u00e8ge de plus de cent corbillards traverse une for\u00eat pour d\u00e9crocher un Guinness World Record\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion du lancement des smartphones Nokia Lumia, nous avons organis\u00e9 un \u00e9v\u00e9nement de pr\u00e9sentation pour la presse du Benelux\u00a0! Ces appareils disposent d\u2019un \u00e9cran tactile ultrasensible qui peut \u00eatre utilis\u00e9 m\u00eame avec des gants. Cette caract\u00e9ristique unique sur le march\u00e9 nous a rapidement inspir\u00e9s, d\u2019autant plus que l\u2019\u00e9v\u00e9nement avait lieu \u00e0 Bruxelles et Amsterdam […]<\/p>\n","protected":false},"author":4,"featured_media":4791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"class_list":["post-4953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggen"],"acf":[],"yoast_head":"\nDites-le avec un \u00e9v\u00e9nement - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dites-le avec un \u00e9v\u00e9nement - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019occasion du lancement des smartphones Nokia Lumia, nous avons organis\u00e9 un \u00e9v\u00e9nement de pr\u00e9sentation pour la presse du Benelux\u00a0! Ces appareils disposent d\u2019un \u00e9cran tactile ultrasensible qui peut \u00eatre utilis\u00e9 m\u00eame avec des gants. 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