{"id":4960,"date":"2013-05-05T10:11:00","date_gmt":"2013-05-05T08:11:00","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/organiser-et-accompagner-des-interviews\/"},"modified":"2023-10-19T13:32:24","modified_gmt":"2023-10-19T11:32:24","slug":"organiser-et-accompagner-des-interviews","status":"publish","type":"post","link":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/","title":{"rendered":"Organiser et accompagner des interviews"},"content":{"rendered":"

Organiser et accompagner des interviews<\/strong><\/p>\n

Travailler pour une agence de PR ne se limite pas \u00e0 envoyer des communiqu\u00e9s de presse<\/a> et \u00e0 proposer des \u00e9chantillons de test aux journalistes. Nous aidons par exemple nos clients lorsqu\u2019ils sont interview\u00e9s par des journalistes. Nous organisons les rencontres et y assistons.<\/p>\n

\u00a0<\/strong><\/p>\n

Le tout commence avec l\u2019organisation de l\u2019interview. Gr\u00e2ce \u00e0 nos bonnes relations avec la presse, nous savons quel journaliste sera int\u00e9ress\u00e9 par quel client, par exemple pour parler d\u2019un nouveau produit. Une fois l\u2019interview fix\u00e9e, il est important que le client y soit bien pr\u00e9par\u00e9. De quel journaliste s\u2019agit-il et quel est son domaine d\u2019expertise\u00a0? Nous \u00e9tablissons un profil d\u00e9taill\u00e9 du journaliste et de ses activit\u00e9s, depuis le m\u00e9dium pour lequel il \u00e9crit jusqu\u2019au type de lecteur auquel l\u2019article est destin\u00e9. Par ailleurs, nous discutons pr\u00e9alablement avec le journaliste\u00a0: l\u2019interview s\u2019int\u00e8gre-t-elle \u00e0 un article plus large sur lequel il est en train de travailler, est-il au courant de tout, ou bien veut-il simplement \u00e9tablir un premier contact et \u00e0 quelles questions veut-il avoir au moins une r\u00e9ponse\u00a0?<\/p>\n

Pendant l\u2019interview aussi nous aidons notre client, en \u00e9tant pr\u00e9sents lorsque la rencontre a lieu. De la sorte, le client a toujours \u00e0 c\u00f4t\u00e9 de lui quelqu\u2019un avec de l\u2019exp\u00e9rience (des m\u00e9dias), sur lequel il peut compter. Nous veillons par ailleurs \u00e0 ce que les bons sujets soient abord\u00e9s. Enfin, apr\u00e8s l\u2019interview, nous restons en contact avec le journaliste pour lui fournir des informations suppl\u00e9mentaires ou du mat\u00e9riel iconographique, et pour nous assurer avant publication que l\u2019article corresponde bien \u00e0 ce qui s\u2019est dit pendant l\u2019interview.<\/p>\n

Progress @ Mobile World Congress <\/strong><\/p>\n

Nous n\u2019avons pas de fronti\u00e8res lorsqu\u2019il s\u2019agit d\u2019organiser et d\u2019accompagner des interviews. Nous partons ainsi chaque ann\u00e9e \u2013 avec tout le secteur t\u00e9l\u00e9com \u2013 pour le soleil de Barcelone \u00e0 l\u2019occasion de Mobile World Congress. Cette ann\u00e9e, notre client Nokia a profit\u00e9 de l\u2019\u00e9v\u00e9nement pour pr\u00e9senter de nouveaux appareils. Et nous avons bien \u00e9videmment veill\u00e9 \u00e0 ce qu\u2019ils re\u00e7oivent toute l\u2019attention n\u00e9cessaire des m\u00e9dias du Benelux.\u00a0 Le c\u00e9l\u00e8bre quotidien hollandais \u00ab\u00a0Het Financieel Dagblad\u00a0\u00bb a ainsi parl\u00e9 de la strat\u00e9gie de Nokia avec le CEO Stephen Elop, tandis que Colin van Hoek de Nu.nl<\/a> a discut\u00e9 avec le Vice-pr\u00e9sident ex\u00e9cutif de HERE, Michael Halbherr. \u00c9tienne Froment du Soir a quant \u00e0 lui interview\u00e9 Vesa Jutila, directeur de Windows Phone Product Marketing. Une s\u00e9rie de journalistes belges ont assist\u00e9 le soir m\u00eame au d\u00eener de presse de notre client Polycom.<\/p>\n

\u00a0<\/strong><\/p>\n

Interoute sur la cha\u00eene t\u00e9l\u00e9vis\u00e9e \u00e9conomique Canal Z\/Kanaal Z<\/strong><\/p>\n

Qu\u2019en est-il des interviews t\u00e9l\u00e9vis\u00e9es\u00a0? Notre coll\u00e8gue Sara a r\u00e9cemment r\u00e9alis\u00e9 le r\u00eave de son client\u00a0: un reportage du seul \u00e9metteur de t\u00e9l\u00e9vision \u00e9conomique en Flandre, Kanaal Z. Interoute dispose de la plus grande plate-forme de service cloud d\u2019Europe et joue un r\u00f4le crucial dans le paysage belge et flamand des centres de donn\u00e9es. Ces centres sont essentiels \u00e0 l\u2019industrie (belge). Au contraire de ce que le cloud computing fait croire, une structure physique est toujours n\u00e9cessaire pour sauvegarder des donn\u00e9es.<\/p>\n

\u00a0<\/strong><\/p>\n

Kanaal Z a \u00e9t\u00e9 tr\u00e8s int\u00e9ress\u00e9 par cette approche et le r\u00e9sultat<\/a> parle de lui-m\u00eame\u00a0! Avec une audience moyenne de 301.500 t\u00e9l\u00e9spectateurs par jour, Interoute a clairement atteint son principal groupe cible\u00a0: les entrepreneurs et les dirigeants d\u2019entreprise, mais aussi les citoyens financi\u00e8rement engag\u00e9s et ceux qui cherchent des informations \u00e9conomiques.<\/p>\n

Progress Communications et Steps Magazine testent Zumba Toning<\/strong><\/p>\n

Chaque produit ou service requiert bien \u00e9videmment une approche diff\u00e9rente. Comment faire en sorte que des journalistes \u00e9crivent sur une nouvelle tendance en mati\u00e8re de fitness\u00a0? Une fa\u00e7on agr\u00e9able et interactive est de leur permettre de la tester par eux-m\u00eames. Le magazine lifestyle Steps a ainsi particip\u00e9 \u00e0 une le\u00e7on de Zumba Toning, l\u2019incroyable hit fitness de notre client Zumba Fitness. De plus en plus de salles de sport en Belgique proposent cette m\u00e9thode de fitness efficace et amusante.<\/p>\n

Nous avons particip\u00e9 \u00e0 une le\u00e7on de Zumba Toning avec le journaliste et le workout a \u00e9t\u00e9 un v\u00e9ritable succ\u00e8s, m\u00eame sans exp\u00e9rience du programme Zumba\u00a0! Le journaliste a ensuite interview\u00e9 l\u2019instructrice de Zumba pour avoir plus d\u2019explications sur les avantages de Zumba Toning. Il a donc collect\u00e9 suffisamment d\u2019informations pour \u00e9crire un excellent article, le tout de fa\u00e7on sportive\u00a0!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Organiser et accompagner des interviews Travailler pour une agence de PR ne se limite pas \u00e0 envoyer des communiqu\u00e9s de presse et \u00e0 proposer des \u00e9chantillons de test aux journalistes. Nous aidons par exemple nos clients lorsqu\u2019ils sont interview\u00e9s par des journalistes. Nous organisons les rencontres et y assistons. \u00a0 Le tout commence avec l\u2019organisation […]<\/p>\n","protected":false},"author":4,"featured_media":4794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"class_list":["post-4960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggen"],"acf":[],"yoast_head":"\nOrganiser et accompagner des interviews - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organiser et accompagner des interviews - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Organiser et accompagner des interviews Travailler pour une agence de PR ne se limite pas \u00e0 envoyer des communiqu\u00e9s de presse et \u00e0 proposer des \u00e9chantillons de test aux journalistes. Nous aidons par exemple nos clients lorsqu\u2019ils sont interview\u00e9s par des journalistes. Nous organisons les rencontres et y assistons. \u00a0 Le tout commence avec l\u2019organisation […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-05T08:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T11:32:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/Afbeelding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/\"},\"author\":{\"name\":\"stella\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\"},\"headline\":\"Organiser et accompagner des interviews\",\"datePublished\":\"2013-05-05T08:11:00+00:00\",\"dateModified\":\"2023-10-19T11:32:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/\"},\"wordCount\":793,\"image\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Afbeelding.jpg\",\"articleSection\":[\"Blog (NL)\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/\",\"name\":\"Organiser et accompagner des interviews - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Afbeelding.jpg\",\"datePublished\":\"2013-05-05T08:11:00+00:00\",\"dateModified\":\"2023-10-19T11:32:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#primaryimage\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Afbeelding.jpg\",\"contentUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Afbeelding.jpg\",\"width\":586,\"height\":439},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/organiser-et-accompagner-des-interviews\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Organiser et accompagner des interviews\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam & Brussels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\",\"name\":\"stella\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Organiser et accompagner des interviews - Progress Communications","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Organiser et accompagner des interviews - Progress Communications","og_description":"Organiser et accompagner des interviews Travailler pour une agence de PR ne se limite pas \u00e0 envoyer des communiqu\u00e9s de presse et \u00e0 proposer des \u00e9chantillons de test aux journalistes. Nous aidons par exemple nos clients lorsqu\u2019ils sont interview\u00e9s par des journalistes. Nous organisons les rencontres et y assistons. \u00a0 Le tout commence avec l\u2019organisation […]","og_url":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/","og_site_name":"Progress Communications","article_published_time":"2013-05-05T08:11:00+00:00","article_modified_time":"2023-10-19T11:32:24+00:00","og_image":[{"width":586,"height":439,"url":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/Afbeelding.jpg","type":"image\/jpeg"}],"author":"stella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"stella","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#article","isPartOf":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/"},"author":{"name":"stella","@id":"https:\/\/progress.twelvetwentystage.com\/#\/schema\/person\/ea9d82477be1bdeb4e0f890d26819aef"},"headline":"Organiser et accompagner des interviews","datePublished":"2013-05-05T08:11:00+00:00","dateModified":"2023-10-19T11:32:24+00:00","mainEntityOfPage":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/"},"wordCount":793,"image":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#primaryimage"},"thumbnailUrl":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/Afbeelding.jpg","articleSection":["Blog (NL)"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/","url":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/","name":"Organiser et accompagner des interviews - Progress Communications","isPartOf":{"@id":"https:\/\/progress.twelvetwentystage.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#primaryimage"},"image":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#primaryimage"},"thumbnailUrl":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/Afbeelding.jpg","datePublished":"2013-05-05T08:11:00+00:00","dateModified":"2023-10-19T11:32:24+00:00","author":{"@id":"https:\/\/progress.twelvetwentystage.com\/#\/schema\/person\/ea9d82477be1bdeb4e0f890d26819aef"},"breadcrumb":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#primaryimage","url":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/Afbeelding.jpg","contentUrl":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/Afbeelding.jpg","width":586,"height":439},{"@type":"BreadcrumbList","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/organiser-et-accompagner-des-interviews\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/progress.twelvetwentystage.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Organiser et accompagner des interviews"}]},{"@type":"WebSite","@id":"https:\/\/progress.twelvetwentystage.com\/#website","url":"https:\/\/progress.twelvetwentystage.com\/","name":"Progress Communications","description":"Benelux PR agency in Amsterdam & Brussels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/progress.twelvetwentystage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/progress.twelvetwentystage.com\/#\/schema\/person\/ea9d82477be1bdeb4e0f890d26819aef","name":"stella"}]}},"_links":{"self":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts\/4960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/comments?post=4960"}],"version-history":[{"count":1,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts\/4960\/revisions"}],"predecessor-version":[{"id":5372,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts\/4960\/revisions\/5372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/media\/4794"}],"wp:attachment":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/media?parent=4960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/categories?post=4960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}