{"id":5018,"date":"2016-01-18T10:16:00","date_gmt":"2016-01-18T09:16:00","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/"},"modified":"2024-01-26T08:09:23","modified_gmt":"2024-01-26T07:09:23","slug":"vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie","status":"publish","type":"post","link":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/","title":{"rendered":"Vijf redenen waarom video onmisbaar is in je online strategie"},"content":{"rendered":"

Met de stijgende populariteit van socialmedia-platformen Vine, Instagram, Flipagram en Musical.ly kun je niet meer om videocontent heen. Ook Facebook en Twitter richten zich op video met onder andere Periscope. Daarom: vijf redenen waarom ook jij videocontent moet omarmen in je online strategie.<\/p>\n

1. De cijfers liegen er niet om<\/strong>
\n74 procent van al het internetverkeer zal in 2017 bestaan\u00a0uit video<\/a>. Video heeft bovendien\u00a0de hoogste\u00a0CTR<\/a>\u00a0(click-through-rate). Ook is er tot wel\u00a039 procent meer kans dat je socialmedia-post wordt\u00a0gedeeld<\/a>\u00a0als er een video bij zit.<\/p>\n

2. Je kunt het verhaal vertellen<\/strong>
\nEen foto zegt misschien meer dan duizend woorden, maar een video verbindt de woorden en brengt een verhaal echt over. Geef jouw publiek de juiste boodschap mee en laat niks aan interpretatie over. Zo heeft het Duitse Edeka deze kerst hoge ogen gegooid, omdat het bedrijf een reclame online had gelanceerd.\u00a0Het verhaal<\/a>\u00a0in de video greep (zonder woorden) zo aan, dat hij 46 miljoen keer is bekeken op\u00a0YouTube.<\/a><\/p>\n

3. Steeds meer mogelijkheden met livestreaming<\/strong>
\nSinds 2015 speelt Facebook video\u2019s automatisch af, om zo de aandacht van gebruikers direct te pakken. In 2016 integreert het platform ook een\u00a0functie\u00a0om te livestreamen<\/a>\u00a0op hun website. Hiermee slaat Facebook dezelfde slag als Twitter doet met Periscope, waarmee je live andere gebruikers door de camera van je mobiele apparaat kunt mee laten kijken. We zien dat vlogging en livestreaming de consument steeds meer aanspreken. Daarom is dit zeker een interessante ontwikkeling om in de gaten te houden.<\/p>\n

4. Goede combi met influencers<\/strong>
\nInfluencers spelen moeiteloos in op videocontent door massaal te gaan vloggen, videoreviews te doen of live commentaar te geven bij het spelen van videogames. En wat blijkt? We willen\u00a0Enzo Knol\u00a0graag zijn dagelijkse ding zien doen, en graag zien hoe Kwebbelkop, alias Jordi van den Bussche, stunt in spellen. Met hun respectievelijk 1 miljoen en 3 miljoen abonnees, hebben zij een bereik dat sommige tv-zenders te kijk zet. Met hun videocontent slaan ze de traditionele manier van distributie over en bouwen ze direct contact op met hun doelgroep.<\/p>\n

5. Relevante doelgroepen targeten<\/strong>
\nDe mogelijkheid om persoonlijke, korte video\u2019s\u00a0doelgericht<\/a>\u00a0in te zetten op een medium als Facebook, is aanzienlijk toegenomen. Op de site van deze socialgigant kun je jouw content namelijk als advertentie inzetten op zowel Facebook als Instagram \u2013 en dus de juiste doelgroep targeten. Het\u00a0gevolg is dat de juiste mensen deze video daadwerkelijk te zien krijgen. Doordat op Facebook de video automatisch start, heb je in eerste instantie niet door dat het een advertentie is, en blijf je langer hangen.<\/p>\n

Freek<\/p>\n","protected":false},"excerpt":{"rendered":"

Met de stijgende populariteit van socialmedia-platformen Vine, Instagram, Flipagram en Musical.ly kun je niet meer om videocontent heen. Ook Facebook en Twitter richten zich op video met onder andere Periscope. Daarom: vijf redenen waarom ook jij videocontent moet omarmen in je online strategie.<\/p>\n","protected":false},"author":4,"featured_media":4849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"class_list":["post-5018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggen"],"acf":[],"yoast_head":"\nVijf redenen waarom video onmisbaar is in je online strategie - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vijf redenen waarom video onmisbaar is in je online strategie - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"Met de stijgende populariteit van socialmedia-platformen Vine, Instagram, Flipagram en Musical.ly kun je niet meer om videocontent heen. Ook Facebook en Twitter richten zich op video met onder andere Periscope. Daarom: vijf redenen waarom ook jij videocontent moet omarmen in je online strategie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Progress Communications\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-18T09:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T07:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/video3_small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/\"},\"author\":{\"name\":\"stella\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\"},\"headline\":\"Vijf redenen waarom video onmisbaar is in je online strategie\",\"datePublished\":\"2016-01-18T09:16:00+00:00\",\"dateModified\":\"2024-01-26T07:09:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/\"},\"wordCount\":430,\"image\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/video3_small.jpg\",\"articleSection\":[\"Blog (NL)\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/\",\"name\":\"Vijf redenen waarom video onmisbaar is in je online strategie - Progress Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/video3_small.jpg\",\"datePublished\":\"2016-01-18T09:16:00+00:00\",\"dateModified\":\"2024-01-26T07:09:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/video3_small.jpg\",\"contentUrl\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/video3_small.jpg\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/bloggen\\\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vijf redenen waarom video onmisbaar is in je online strategie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#website\",\"url\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/\",\"name\":\"Progress Communications\",\"description\":\"Benelux PR agency in Amsterdam & Brussels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/progress.twelvetwentystage.com\\\/#\\\/schema\\\/person\\\/ea9d82477be1bdeb4e0f890d26819aef\",\"name\":\"stella\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vijf redenen waarom video onmisbaar is in je online strategie - Progress Communications","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Vijf redenen waarom video onmisbaar is in je online strategie - Progress Communications","og_description":"Met de stijgende populariteit van socialmedia-platformen Vine, Instagram, Flipagram en Musical.ly kun je niet meer om videocontent heen. Ook Facebook en Twitter richten zich op video met onder andere Periscope. Daarom: vijf redenen waarom ook jij videocontent moet omarmen in je online strategie.","og_url":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/","og_site_name":"Progress Communications","article_published_time":"2016-01-18T09:16:00+00:00","article_modified_time":"2024-01-26T07:09:23+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/video3_small.jpg","type":"image\/jpeg"}],"author":"stella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"stella","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#article","isPartOf":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/"},"author":{"name":"stella","@id":"https:\/\/progress.twelvetwentystage.com\/#\/schema\/person\/ea9d82477be1bdeb4e0f890d26819aef"},"headline":"Vijf redenen waarom video onmisbaar is in je online strategie","datePublished":"2016-01-18T09:16:00+00:00","dateModified":"2024-01-26T07:09:23+00:00","mainEntityOfPage":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/"},"wordCount":430,"image":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/video3_small.jpg","articleSection":["Blog (NL)"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/","url":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/","name":"Vijf redenen waarom video onmisbaar is in je online strategie - Progress Communications","isPartOf":{"@id":"https:\/\/progress.twelvetwentystage.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#primaryimage"},"image":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/video3_small.jpg","datePublished":"2016-01-18T09:16:00+00:00","dateModified":"2024-01-26T07:09:23+00:00","author":{"@id":"https:\/\/progress.twelvetwentystage.com\/#\/schema\/person\/ea9d82477be1bdeb4e0f890d26819aef"},"breadcrumb":{"@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#primaryimage","url":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/video3_small.jpg","contentUrl":"https:\/\/progress.twelvetwentystage.com\/wp-content\/uploads\/2017\/02\/video3_small.jpg","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/vijf-redenen-waarom-video-onmisbaar-is-in-je-online-strategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/progress.twelvetwentystage.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Vijf redenen waarom video onmisbaar is in je online strategie"}]},{"@type":"WebSite","@id":"https:\/\/progress.twelvetwentystage.com\/#website","url":"https:\/\/progress.twelvetwentystage.com\/","name":"Progress Communications","description":"Benelux PR agency in Amsterdam & Brussels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/progress.twelvetwentystage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/progress.twelvetwentystage.com\/#\/schema\/person\/ea9d82477be1bdeb4e0f890d26819aef","name":"stella"}]}},"_links":{"self":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts\/5018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/comments?post=5018"}],"version-history":[{"count":2,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts\/5018\/revisions"}],"predecessor-version":[{"id":5851,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/posts\/5018\/revisions\/5851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/media\/4849"}],"wp:attachment":[{"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/media?parent=5018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/progress.twelvetwentystage.com\/nl\/wp-json\/wp\/v2\/categories?post=5018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}