{"id":5048,"date":"2016-10-11T15:20:00","date_gmt":"2016-10-11T13:20:00","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/een-succesvol-lifestyle-event-progress-to-the-rescue\/"},"modified":"2024-01-29T11:22:36","modified_gmt":"2024-01-29T10:22:36","slug":"een-succesvol-lifestyle-event-progress-to-the-rescue","status":"publish","type":"post","link":"https:\/\/progress.twelvetwentystage.com\/nl\/bloggen\/een-succesvol-lifestyle-event-progress-to-the-rescue\/","title":{"rendered":"Een succesvol lifestyle-event? Progress to the rescue!"},"content":{"rendered":"<p><span style=\"font-family: Calibri;\">Samen bereik je meer.<\/span><em><span style=\"font-family: Calibri;\"> There\u2019s no \u201cI\u201d in Team<\/span><\/em><span style=\"font-family: Calibri;\"> en al zeker niet bij Progress Communications. <\/span><span style=\"font-family: Calibri;\">Voor Sonos, een consumentenelektronica-klant bekend om zijn Smart Speaker-systeem, organiseerden we afgelopen zomer een lifestyle-event in Antwerpen. Om het tot een onvergetelijke happening te maken, zochten we de samenwerking met onze\u00a0<\/span><span style=\"font-family: Calibri;\">partners in de LVT Group op. Het teamwork gemixt met onze competenties zorgde voor een succesverhaal waar bloggers, influencers en media samenkwamen om de Sonos speakers te bewonderen en ze genoten van muziek, heerlijke kersthapjes en drankjes van Graanmarkt13. <\/span><\/p>\n<p><span style=\"font-family: Calibri;\">De opdracht was klaar en duidelijk: Sonos onder de aandacht brengen bij zowel <\/span><em><span style=\"font-family: Calibri;\">tier 1<\/span><\/em><span style=\"font-family: Calibri;\"> media als bij bloggers en influencers als <\/span><em><span style=\"font-family: Calibri;\">high end<\/span><\/em><span style=\"font-family: Calibri;\"> Smart Speaker-systeem. Via de insteek \u2018Xmas in Summer\u2019 presenteerden we Sonos als het ultieme kerstgeschenk. De belangrijkste lifestyle media beginnen meteen na de zomer al te brainstormen over hun kerstedities en via dit event waren we dan ook direct <\/span><em><span style=\"font-family: Calibri;\">top of mind<\/span><\/em><span style=\"font-family: Calibri;\">. Graanmarkt 13, een prachtige locatie in hartje Antwerpen vormde de perfecte setting en de Sonos Smart Speakers maakten het plaatje compleet. <\/span><\/p>\n<p><strong><span style=\"font-family: Calibri;\">The Storyline<br \/>\n<\/span><\/strong><span style=\"font-family: Calibri;\">De huiselijke sfeer en het comfort van Sonos vormde de rode draad. Onze content creators schreven aan de hand van onze input in een eerste storyline een passend verhaal\/ uit, dat perfect aansloot bij de identiteit van Sonos en gericht was op het uiteindelijke doel van deze <\/span><em><span style=\"font-family: Calibri;\">get-together<\/span><\/em><span style=\"font-family: Calibri;\">. Het verhaal werd verteld in een passende uitnodiging waarvoor we samenwerkten met SjansenDesign, het grafisch ontwerpbureau van de LVT Group.<\/span><\/p>\n<p><strong><span style=\"font-family: Calibri;\">The Event<br \/>\n<\/span><\/strong><span style=\"font-family: Calibri;\">Eventive hielp ons om het event tot een gebeurtenis te maken en assisteerde met de verdere voorbereiding en input voor \u2018Xmas in Summer\u2019 door onder andere de locatie scout en goodiebags voor de rekening te nemen. Wij verzorgden <\/span><span style=\"font-family: Calibri;\">de mediacontacten<\/span><span style=\"font-family: Calibri;\">. Door de fanbase die we voor Sonos in de loop der jaren hebben opgebouwd, liepen de aanmeldingen van verschillende lifestyle-media, bloggers en influencers snel binnen. Een one-on-one lobby maakte de gastenlijst finaal. <\/span><\/p>\n<p><span style=\"font-family: Calibri;\">We geloven in werken conform je expertise en door samenwerking met anderen versterken we onze competenties. Het resultaat: een geslaagd event en een tevreden klant. De resultaten waren dezelfde avond al te zien op verschillende social-mediakanalen. Bloggers en influencers deelden meer dan dertig leuke foto\u2019s en mooie verhalen op Instagram, Snapchat en het nieuwe Instagram Stories. <\/span><\/p>\n<p><span style=\"font-family: Calibri;\">De speakers van Sonos en de locatie en catering van Graanmarkt13 waren de <\/span><em><span style=\"font-family: Calibri;\">eye catchers<\/span><\/em><span style=\"font-family: Calibri;\"> van het evenement. Ze zorgden voor mooie <\/span><em><span style=\"font-family: Calibri;\">visuals<\/span><\/em><span style=\"font-family: Calibri;\"> die via het Progress-medianetwerk een groot publiek bereikten. <\/span><\/p>\n<p><span style=\"font-family: Calibri;\">A press event? Who you gonna <a href=\"nl\/contact\">call<\/a><\/span><span style=\"font-family: Calibri;\">? <\/span><span style=\"font-family: Calibri;\">Progress Communications!<\/span><\/p>\n<p><span style=\"font-family: Calibri;\">C\u00e9line<\/span><\/p>\n<p><span style=\"font-family: Calibri;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samen bereik je meer. There\u2019s no \u201cI\u201d in Team en al zeker niet bij Progress Communications. Voor Sonos, een consumentenelektronica-klant bekend om zijn Smart Speaker-systeem, organiseerden we afgelopen zomer een lifestyle-event in Antwerpen. Om het tot een onvergetelijke happening te maken, zochten we de samenwerking met onze partners in de LVT Group op. Het teamwork gemixt met onze competenties zorgde voor een succesverhaal waar bloggers, influencers en media samenkwamen om de Sonos speakers te bewonderen en ze genoten van muziek, heerlijke kersthapjes en drankjes van Graanmarkt13.<\/p>\n","protected":false},"author":4,"featured_media":659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"class_list":["post-5048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Een succesvol lifestyle-event? 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