{"id":6424,"date":"2025-04-04T14:51:26","date_gmt":"2025-04-04T12:51:26","guid":{"rendered":"https:\/\/progress.twelvetwentystage.com\/bloggen\/about-us-news-lorem-ipsum-dolor-sit-amet-consectetur-adipiscing-elit\/"},"modified":"2025-04-14T11:56:14","modified_gmt":"2025-04-14T09:56:14","slug":"over-ons-news-lorem-ipsum-dolor-sit-amet-consectetur-adipiscing-elit","status":"publish","type":"post","link":"https:\/\/progress.twelvetwentystage.com\/nl\/over-ons-nieuws\/over-ons-news-lorem-ipsum-dolor-sit-amet-consectetur-adipiscing-elit\/","title":{"rendered":"Progress Communications wint Digital Communications Award voor campagne Huntsman Building Solutions\u00a0"},"content":{"rendered":"\n<p>De prijs werd toegekend voor de indrukwekkende go-to-marketstrategie die zorgde voor zowel merkbekendheid als leadgeneratie in de Benelux.<\/p>\n\n\n\n<p><a href=\"https:\/\/fonkmagazine.nl\/artikelen\/campagnes\/huntsman-building-solutions-brengt-schuimspuitisolatie-aan-de-man-met-publiekscampagne-66047.html#sluiten\" target=\"_blank\" rel=\"noreferrer noopener\">De campagne werd ontwikkeld voor HBS<\/a>, een wereldwijde leverancier van isolatieschuim die haar intrede deed op de Benelux-markt. Progress Communications cre\u00eberde een 360-graden campagne met een uitgekiende mix van digitale marketing, media-inkoop, PR en contentcreatie. De resultaten waren indrukwekkend: meer dan 44 miljoen impressies via online kanalen, bijna 10.000 unieke websitebezoekers en meer dan 1.400 conversies \u2013 waaronder 113 concrete aanvragen bij lokale resellers.&nbsp;<\/p>\n\n\n\n<p><strong>Stella Jansen<\/strong>, Managing Director bij Progress Communications:&nbsp;<br><em>\u201cVijf jaar geleden hebben wij bewust besloten om stevig in te zetten op digital marketing en media-inkoop. De komst van onder meer Roy Heuwer, voormalig marketeer bij Nike, Ring en Apple, heeft ons geholpen om campagnes te cre\u00ebren die niet alleen zichtbaar zijn, maar ook aantoonbaar resultaat opleveren. Deze award is niet alleen een fantastische erkenning voor het werk van ons team \u00e9n onze samenwerking met HBS, maar ook dat onze bureaustrategie werkt en we uitstekende ge\u00efntegreerde campagnes opzetten.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>De campagne was gericht op zowel consumenten als zakelijke doelgroepen, en maakte gebruik van onder andere Facebook- en Instagramcampagnes, Google Ads, <a href=\"https:\/\/www.youtube.com\/watch?v=KhuBe0K-06M\">TV-commercials<\/a>, out-of-home-uitingen, advertorials en uitgebreide PR-trajecten in Nederland en Belgi\u00eb. De combinatie van betaalde en verdiende media resulteerde in een bereik van miljoenen en 100% positieve mediasentiment.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De prijs werd toegekend voor de indrukwekkende go-to-marketstrategie die zorgde voor zowel merkbekendheid als leadgeneratie in de Benelux. De campagne werd ontwikkeld voor HBS, een wereldwijde leverancier van isolatieschuim die haar intrede deed op de Benelux-markt. Progress Communications cre\u00eberde een 360-graden campagne met een uitgekiende mix van digitale marketing, media-inkoop, PR en contentcreatie. De resultaten [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"class_list":["post-6424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-over-ons-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Progress Communications wint Digital Communications Award voor campagne Huntsman Building Solutions\u00a0 - Progress Communications<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progress Communications wint Digital Communications Award voor campagne Huntsman Building Solutions\u00a0 - Progress Communications\" \/>\n<meta property=\"og:description\" content=\"De prijs werd toegekend voor de indrukwekkende go-to-marketstrategie die zorgde voor zowel merkbekendheid als leadgeneratie in de Benelux. De campagne werd ontwikkeld voor HBS, een wereldwijde leverancier van isolatieschuim die haar intrede deed op de Benelux-markt. Progress Communications cre\u00eberde een 360-graden campagne met een uitgekiende mix van digitale marketing, media-inkoop, PR en contentcreatie. 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