We bring Progress

We are the leading Benelux PR and marketing communications agency for technology-driven companies that want to change the world for good.

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What we do

We translate technology into accessible and appealing messages and help brands progress.

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IT & Technology

We help our clients accelerate the positive impact of IT for people, planet and organizations. We make the most complex IT matters understandable and the impact tangible. We help brands become leaders in their industry.

Consumer electronics

Gadgets, smart home solutions, wearables, and lifestyle electronics excite us. We believe technology and AI can help change the world for the better. Being experts in storytelling, we want to share that belief by building brand narratives that turn the complex into the relevant.

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  • AVM

    One common requirement among all gamers is a stable and lag-free internet connection. Recognizing this need, Progress identified significant interest from gamers in FRITZ!Box and developed a targeted PR and marketing strategy specifically for the gaming community. With the demand for seamless online experiences continuing to rise, the importance of high-quality gaming routers like FRITZ!Box is only set to grow further.

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  • Exotec

    When Exotec, a pioneer in warehouse automation, made the move into the Benelux market, it was faced with a challenge: to position itself as a leading player in a market with strong, established competitors such as Vanderlande, Dematic and Swisslog.

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Awards

Proud of our

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the sabre awards emea finalist
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winner gcpr best b2c creative campaign 2022
european excellence awards 2021 shortlist

Our experience

We have experience in working for start-ups, scale ups and established brands in IT, consumer electronics, gaming, wearables, robotics, fintech and aviation industries and green tech including companies like Microsoft, Huawei, Xiaomi, Mollie, Freshworks, Satispay, Exotec, iRobot, Universal Robots, Sonos, AVM/FRITZ!Box and Accenture.

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  • How to build an executive's reputation
    We often get questions from clients to support them in the thought leadership. However, few ask for an executive profiling program, while their reputation is of great value for a company. 
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    executive profiling
  • Cyberattack communications: 3 tips to build trust
    Trust is the basis for technology’s success. The more people (dare to) use it, the faster we innovate and the better applications like artificial intelligence can become.
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  • Influencer Marketing
    Influencer marketing is undeniably one of the key aspects of social media marketing. Today, influencer marketing reigns supreme as the fastest-growing channel for customer acquisition and brand managers need to do all they can to prepare for the next era of digital presence. Brands are becoming savvier at implementing the best approach and partnerships for their campaigns. We love to share our most important insights in the influencer marketing landscape with you.
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    influencer marketing

Frequently
asked questions

Wat voor PR-bureau is Progress Communications?

Progress Communications is een AI-native PR- en marketing communicatie bureau in de Benelux, met kantoren in Nederland en België. We helpen technologiegedreven bedrijven hun geloofwaardigheid, reputatie en zichtbaarheid op te bouwen door complexe innovaties te vertalen naar duidelijke, relevante verhalen die worden opgepikt door media en andere relevante doelgroepen.

Wat betekent het dat jullie een AI-native PR en marketing agency zijn?

AI-native betekent dat we rekening houden met hoe zichtbaarheid verandert. Naast media en digitale kanalen zorgen we dat verhalen ook vindbaar en herkenbaar zijn in AI-gedreven zoekomgevingen. 

Voor welke type bedrijven werken jullie vooral?

We werken vooral voor technologiegedreven bedrijven, B2C-bedrijven met smarthome en smartgarden oplossingen met de consument als voornaamste doelgroep, en B2B bedrijven zoals software- en IT-organisaties en andere innovatieve ondernemingen met complexe proposities die vragen om een duidelijke en consistente uitleg. 

Hoe helpen jullie technologiegedreven bedrijven aan zichtbaarheid en geloofwaardigheid?

We vertalen (complexe) technologie naar begrijpelijke en relevante verhalen en brengen deze onder de aandacht via earned media, social media, media inkoop, mooie marketing campagnes en gerichte distributie. Daarbij bouwen we voort op langdurige mediarelaties en kennis van de context waarin doelgroepen informatie zoeken en beoordelen.

Werkt Progress Communications alleen in Nederland of ook internationaal?

Progress Communications is actief in zowel Nederland als België en werkt voor nationale en internationale technologiebedrijven die hun zichtbaarheid in regio willen versterken. Wij zijn gespecialiseerd in lokale PR en marketing -strategieën in onze eigen regio, inclusief mediarelaties, digital campaigns, thought leadership en influencer outreach. Daarbij begrijpen wij de culturele en journalistieke verschillen tussen beide landen en vertalen wij internationale boodschappen naar relevante, lokaal aansprekende verhalen.